Work, with the problem attached.

The first barbershop in Chelsea, cutting hair on W 23rd St since 1959, with a web presence working against it: no site of their own, a hijacked Google Maps listing pointing customers at a gambling site, and every competitor in the neighborhood running the same interchangeable booking-app template.

"Golden Hour", a custom one-pager designed from scratch to feel like standing in front of the shop in late afternoon: warm cream and brass, like the brick and the gold-leaf window. A pinned video hero the page glides over, the full price board with hover price-lines and a spinning barber pole, barber cards that deep-link straight into the shop's existing Setmore booking, a nine-photo collage of real cuts, and a black-glass Est. 1959 heritage panel. Under the hood: structured data down to the menu prices, ~5MB total with the video, and the rescued Maps listing now pointing at the real site.

Choosing what to watch takes longer than watching it. Every service has its own catalogue, its own recommendations, and no sense of what you actually like.

A trailer-first discovery feed you swipe through, backed by a taste engine that learns from what you watch, skip, and linger on. Plus a full companion web app at trailr.tv with movie, person, and list pages, search, and accounts.

A local delivery business running on phone calls, text messages, and a paper ledger. No way to see what had been ordered, what was owed, or which customers were regulars.

A complete platform: customer ordering, loyalty rewards, scheduling, live order dashboards, finance tools, and role-based admin access. The first software I built that people depended on daily.

Small businesses with a web presence that is quietly costing them customers, a site search engines are told to ignore, a certificate that browsers refuse, a contact form that goes nowhere.

Working redesigns built before the first conversation, each paired with a back-office mock showing how the public site would fill their own internal tools. A rental agency, a bakery, a home-services company, a resort, built to be handed over, not to win a design award.

A print-on-demand brand needed somewhere to sell, and a way to lay out artwork for production without fighting a general-purpose design tool every time.

A live storefront, plus a purpose-built quote and layout workbench for preparing artwork to spec. Built narrow on purpose: it does one job, and it does it in a couple of clicks instead of twenty.